Brand & Corporate Identity

A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.

What is brand? – The perceived emotional corporate image as a whole.

What is identity? – The visual aspects that form part of the overall brand.

What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon.

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